Media Coverage: Suggestion for #OccupyWallStreet
PLEASE SHARE/RT: I posted these comments to an Occupy group’s media/pr proposal earlier, but it applies to every Occupy group. ~Misery
“If you want press coverage, the single most important thing is reaching out to outlets and getting the info you want distributed into their hands. Instead of facilitating this, most groups appear to be relying on outlets having to psychically sense updates exist and search for press releases and other information on their websites/Facebook pages (or find their info elsewhere and potentially not reflect the message OWS is trying to communicate), when a simple email blast to a compiled press list could be linking them directly to a press release or new media on the group’s website.
I go out of my way to find Occupy news to cover, and even I am missing 99% of the information available, because I simply have no idea where it is or if there’s even something I should be looking for. Meanwhile, I get 50+ press releases a day from music publicists who want coverage for their artists, on top of a dozen alerts from Amnesty International and other social activists, who put their content right in front of me.
On another note, information that is distributed as a press release or is published with a Creative Commons license also facilitates media coverage by providing freely reproducible content that requires little or no rewriting by an outlet’s staff. This goes also for photos. Even if only a few from each event, making Creative Commons images available adds additional easily reproducible content, and people are far more likely to read news articles if they have an accompanying image(s). OWS groups that start and maintain a Flickr account or set up a Flickr group for users to post their Creative Commons images to make it easier for outlets looking for images to accompany their articles to find their content.”
#OccupyWallStreet #OccupyWallSt #OWS #OccupyMedia #OccupyLA #OLA #OccupyOakland #OccupySF #OccupyPhotos #OccupyBoston #OccupyPittsburgh #OccupyPGH #OccupyDC
